American Bullion Reviews and Complaints: Should You Trust this Gold IRA Company?

When it comes to protecting your retirement savings, investing in physical gold and silver is gaining traction. American Bullion Inc. is one of the long-standing players in the gold IRA space—but does it live up to the hype?

In this guide, we break down American Bullion reviews, customer feedback, fees, pros and cons, and whether it’s the right gold IRA company for your portfolio in 2024.

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What Is American Bullion?​

American Bullion Inc. is a full-service precious metals investment firm headquartered in Los Angeles, California. Founded in 2009, the company has built a strong reputation in the gold IRA space by helping investors protect and diversify their retirement savings through physical assets like gold, silver, platinum, and palladium.

What sets American Bullion apart is its specialization in self-directed IRAs backed by physical metals. These accounts allow investors to roll over funds from traditional IRAs, 401(k)s, 403(b)s, and other retirement plans into Gold or Silver IRAs, giving them more control over their portfolios and a hedge against inflation or stock market volatility.

Here’s what American Bullion offers:

  • Self-directed Gold and Silver IRAs: These accounts are designed for long-term wealth preservation and are fully compliant with IRS rules regarding approved metals and custodial storage.

  • 401(k) and IRA rollovers: The company assists with tax-free, penalty-free rollovers, handling all paperwork and coordination between financial institutions.

  • Wide selection of IRS-approved coins and bars: Investors can choose from a variety of bullion products, including American Eagles, Canadian Maple Leafs, and gold bars from recognized refiners.

  • Home delivery of physical metals: For those not using an IRA, American Bullion offers direct sales with insured shipping to your door.

  • Educational resources: From free gold guides to personal consultations, the firm emphasizes investor education, helping clients make informed decisions based on their financial goals.
American Bullion is best suited for long-term investors looking for stability, asset diversification, and experienced guidance in the precious metals market.


American Bullion Reviews: What Customers Are Saying​

Positive Feedback​

  • Experienced Gold IRA Specialists
    Investors say the company’s reps are informative, patient, and efficient during the rollover process—especially helpful for first-time gold IRA buyers.

  • High Ratings Across Platforms
    • BBB: A+ rating

    • TrustLink: 5 stars from hundreds of verified reviews

    • ConsumerAffairs: Mostly positive, especially for customer service
  • No Pressure Sales Approach
    Unlike some competitors, American Bullion is often praised for giving information without pushing clients to buy more than they’re comfortable with.

  • Timely Shipping and Secure Storage
    Customers who ordered physical metals mention fast, insured delivery and well-packaged shipments. IRA customers report smooth coordination with storage facilities.

Complaints and Criticism​

  • Limited Online Pricing Transparency
    Like most gold IRA providers, American Bullion doesn’t post real-time prices. Quotes are given over the phone only, which some investors find inconvenient.

  • Minimum Investment Required
    While not always disclosed upfront, most customers say they had to invest at least $10,000–$25,000, which may exclude some small investors.

  • Fluctuating Product Premiums
    A few reviewers mentioned that the markup on certain coins was higher than expected. Be sure to ask for the exact spread over spot price before buying.





Pros and Cons​

Pros:

  • Over a decade of experience in precious metals IRAs

  • A+ rating with the Better Business Bureau

  • High customer satisfaction, especially on TrustLink

  • Gold, silver, platinum, and palladium available

  • Clear guidance during IRA rollovers
Cons:

  • No real-time online pricing

  • Premiums and fees not fully transparent online

  • Not ideal for investors with less than $10,000

  • Website could use more detailed product info





Is American Bullion a Scam?​

No, American Bullion is not a scam. It’s a legitimate business that’s been in the precious metals space since 2009. It has a strong reputation, good customer service scores, and has handled thousands of IRA rollovers. But like any investment firm, it’s critical to understand the fee structure and product markups.






Who Is American Bullion Best For?​

American Bullion is a good fit if you:

  • Want to roll over a retirement account into a Gold IRA

  • Are new to precious metals and value step-by-step help

  • Have $10,000 or more to invest

  • Want access to a wide range of precious metals
It may not be ideal if you:

  • Want to shop metals online with transparent pricing

  • Are investing smaller amounts

  • Prefer fully digital platforms without phone consultations





How to Open a Gold IRA with American Bullion​

Getting started with a Gold IRA is straightforward:

  • Step 1: Consultation
    Call American Bullion to speak with a specialist and discuss your financial goals.

  • Step 2: IRA Setup
    They help you open a self-directed IRA through a custodian.

  • Step 3: Fund the Account
    Rollover your existing 401(k), 403(b), or IRA into the new account.

  • Step 4: Select Metals
    Choose from a selection of IRA-approved gold, silver, or other metals.

  • Step 5: Storage or Delivery
    Metals are sent to a secure storage facility (like Brinks or Delaware Depository), or shipped directly to you if purchasing outside an IRA.
The full process generally takes 2–3 weeks.






American Bullion Fees and Minimums​

While exact fees can vary, here’s what most investors should expect:

  • Minimum investment: Typically $10,000–$25,000

  • Setup fee: ~$50–$100

  • Annual IRA custodian fee: ~$80–$100

  • Annual storage fee: ~$100–$150

  • Premiums on metals: Vary based on product; always ask for the markup over spot price
Before investing, request a written breakdown of all fees and ask how pricing compares to competitors.






How American Bullion Compares to Other Gold IRA Companies​

Compared to other firms:

  • American Bullion has a strong reputation, but slightly less brand recognition than Goldco or Augusta.

  • It offers platinum and palladium, which some competitors don’t.

  • It focuses more on education and long-term relationships, not flashy promotions.

  • No free silver offers or bonuses like some competitors advertise.





Smart Tips Before You Invest​

  • Ask about the buyback policy: American Bullion offers one, but confirm terms.

  • Get a written quote: Include all premiums, storage, and custodian fees.

  • Diversify wisely: Don’t invest all your retirement funds in metals.

  • Compare pricing and service: Call at least two other gold IRA firms.

  • Confirm storage partners: Stick to IRS-approved depositories.





Final Verdict: Is American Bullion Worth It?​

American Bullion reviews suggest it’s a trustworthy, experienced, and customer-focused gold IRA company. While not the flashiest option, it offers the essentials: reliability, education, and hands-on support.

If you’re looking to roll over a retirement account into gold or silver and want a guided process from real experts, American Bullion is a solid pick for 2024.

Just make sure to get a full quote, understand the fees, and compare with a couple of competitors before making a final decision.

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