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In 2025, with inflation, economic uncertainty, and market volatility on the rise, many investors are turning to gold and silver to protect their savings. If you're researching precious metals dealers, you’ve probably come across ITM Trading—a company that promotes gold and silver as a long-term strategy for wealth preservation.
But how does ITM Trading really stack up? In this review, we’ll look at ITM Trading reviews, services offered, fees, pros and cons, and whether it’s the right choice for your investment needs in 2025.
While many gold dealers push generic coin packages, ITM Trading emphasizes education and strategic planning. The firm combines physical metal sales with macroeconomic analysis and often promotes gold as part of a broader plan for financial preparedness and wealth insurance.
Here’s what ITM Trading offers:
What sets ITM Trading apart from many other gold dealers is its focus on building personalized strategies, not just selling metals. Customers consistently praise the company for helping them understand not just what to buy—but why they’re buying it. Advisors take the time to explain the bigger picture, including risks tied to inflation, global debt cycles, fiat currency devaluation, and central bank behavior. This level of macroeconomic context gives customers confidence that they’re not just buying gold and silver—they’re building a hedge against long-term financial instability.
Strong Customer Service
ITM’s customer service is a common theme in positive reviews. Clients report that representatives are knowledgeable, responsive, and never pushy. Instead of high-pressure tactics, reps listen to client concerns and help tailor solutions to fit individual financial situations. Investors also appreciate the follow-up and continued communication—even after a purchase has been made—making it feel more like a long-term relationship than a one-time transaction.
High Ratings Across Platforms
The company enjoys excellent ratings across major review sites:
ITM Trading has a strong reputation for producing educational content, which many customers discover before ever speaking with a rep. Their YouTube channel—featuring Lynette Zang and other analysts—offers breakdowns of financial headlines, central bank policies, and historical case studies. Their webinars, podcasts, and free guides also help clients understand how to build long-term wealth protection strategies using precious metals.
However, because of their focus on portfolio building and higher-premium coins, it's important to ask questions and make sure their approach aligns with your goals.
But how does ITM Trading really stack up? In this review, we’ll look at ITM Trading reviews, services offered, fees, pros and cons, and whether it’s the right choice for your investment needs in 2025.
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What Is ITM Trading?
ITM Trading is a precious metals dealer based in Phoenix, Arizona. Founded in 1995, the company focuses on helping individuals purchase physical gold and silver as a hedge against currency devaluation and economic crises. It’s particularly known for offering customized portfolio strategies based on individual financial goals.While many gold dealers push generic coin packages, ITM Trading emphasizes education and strategic planning. The firm combines physical metal sales with macroeconomic analysis and often promotes gold as part of a broader plan for financial preparedness and wealth insurance.
Here’s what ITM Trading offers:
- Direct sales of physical gold and silver
- IRA-eligible precious metals
- Custom strategy sessions for long-term protection
- Educational resources, including webinars and YouTube videos
- Secure, insured delivery of all purchases
- IRA rollover support through partner custodians
ITM Trading Reviews: What Customers Are Saying
Positive Feedback
Strategic and Educational ApproachWhat sets ITM Trading apart from many other gold dealers is its focus on building personalized strategies, not just selling metals. Customers consistently praise the company for helping them understand not just what to buy—but why they’re buying it. Advisors take the time to explain the bigger picture, including risks tied to inflation, global debt cycles, fiat currency devaluation, and central bank behavior. This level of macroeconomic context gives customers confidence that they’re not just buying gold and silver—they’re building a hedge against long-term financial instability.
Strong Customer Service
ITM’s customer service is a common theme in positive reviews. Clients report that representatives are knowledgeable, responsive, and never pushy. Instead of high-pressure tactics, reps listen to client concerns and help tailor solutions to fit individual financial situations. Investors also appreciate the follow-up and continued communication—even after a purchase has been made—making it feel more like a long-term relationship than a one-time transaction.
High Ratings Across Platforms
The company enjoys excellent ratings across major review sites:
- Better Business Bureau (BBB): A+ rating
- Trustpilot: 4.7 out of 5 stars
- Google Reviews: Most reviews highlight responsiveness, professionalism, and trustworthiness
ITM Trading has a strong reputation for producing educational content, which many customers discover before ever speaking with a rep. Their YouTube channel—featuring Lynette Zang and other analysts—offers breakdowns of financial headlines, central bank policies, and historical case studies. Their webinars, podcasts, and free guides also help clients understand how to build long-term wealth protection strategies using precious metals.
Complaints and Criticism
- Premiums Can Be High
A few customers report that ITM’s product prices are higher than some competitors. While ITM defends these premiums as part of their custom portfolio design and consultation service, it may not be ideal for buyers purely focused on price.
- No Online Checkout
You can’t buy directly from their website. All orders must go through a sales consultation, which may feel inconvenient for those who prefer fast, no-contact online buying.
- Focus on Rare and Semi-Numismatic Coins
Some critics say ITM promotes collectible or “semi-numismatic” coins more heavily than standard bullion. These coins often carry higher premiums, which can eat into resale value if the market declines.
Pros and Cons
Pros:- Long-standing reputation (since 1995)
- A+ BBB rating and excellent customer reviews
- In-depth education and strategy sessions
- Personalized support without high-pressure tactics
- Secure shipping and IRA-compatible metals available
- Higher premiums on some products
- No instant online purchasing
- Emphasis on collectible coins over low-cost bullion
- May not suit investors focused only on spot-price value
Is ITM Trading a Scam?
No, ITM Trading is not a scam. It is a reputable business with a long history, an A+ rating from the Better Business Bureau, and thousands of satisfied customers. The company is transparent about its mission to educate clients and help them build long-term strategies around gold and silver—not just sell products.However, because of their focus on portfolio building and higher-premium coins, it's important to ask questions and make sure their approach aligns with your goals.
Who Should Consider ITM Trading?
ITM Trading is a strong fit for:- Investors who want a customized gold and silver strategy, not just a one-time purchase
- People concerned about economic collapse, inflation, or dollar devaluation
- Buyers who value education and macroeconomic insight
- Those with mid-to-high budgets looking for long-term asset protection
- Bargain hunters focused solely on lowest-price bullion
- Buyers who want to order online instantly
- Investors uninterested in economic strategy and just want basic exposure to metals
How to Buy Precious Metals from ITM Trading
Here’s how their process works:- Schedule a Strategy Call
You’ll speak with a Precious Metals Consultant to discuss your goals, concerns, and timeline.
- Receive a Custom Plan
Based on your input, ITM provides a suggested metals mix (coins vs. bars, IRA-eligible vs. collectible, etc.).
- Review and Purchase
If you agree with the plan, you place an order and choose delivery or secure storage.
- Ongoing Support
Many clients report follow-up calls, updates, and continued guidance as economic conditions change.
ITM Trading Fees and Pricing
ITM does not publish product prices or a fee schedule online. However, based on customer reports:- IRA setup and storage: Handled through third-party custodians; typical industry fees apply (~$100–$150/year).
- Product premiums: Higher than average, especially for semi-numismatic coins.
- Shipping and insurance: Usually included or disclosed during the consultation.
- Consultation: Free and part of the buying experience.